That age-old adage “Rome wasn’t built in a day” may be a cliché but everyone must start somewhere. From humble beginnings, we began shipping protective eyewear from our bedroom. With support from our amazing community of customers, SafeStyle quickly outgrew our original worksite. Well, that and Dad wanted us out of the house. Fast-forward a few years and we’re growing rapidly and need to put out a call for help.

Our mission has been, and always will be, simple: To provide fashion-forward protective eyewear for like-minded individuals.

With our roots firmly planted in home soil, we collaborate with some of the biggest names in Australia and seek to set a footprint globally. Our goal is world domination, but not at the expense of Mother Nature. We aspire to give back to the community and put the environment at the forefront of everything we do.

Our culture at SafeStyle is simple yet has proven to be effective as we strive to give our employees equal opportunities from both our worksite to their weekend; we work in a fast-paced environment and deliver to deadlines, but also understand that balance is the key to a healthy lifestyle and promote sustainable work practices. We’re fun, focused and dream big.

Our office vibe is a chilled, fun environment with a team of friendly staff who are passionate about our product. We’re a humble bunch that commits to giving our all at work and doing our best to balance lifestyle along the way. Whether it be out in the surf here in Perth, or on a plane somewhere new, we thrive on adventure and hope you do too. So, if you’re committed to your craft but like to have fun along the way then we’re ready for you to become our newest teammate on the SafeStyle journey.

We are seeking fellow SafeStylers’, who love a bit of banter and enjoy working as part of a close-knit team.

Do you live and breathe Instagram, TikTok, YouTube & all things trending in social media? Ready to unleash your visual & written creativity to take SafeStyle to another level? Do you understand all the ins & outs of organic content & viral growth?

We’re looking for a Social Media Coordinator to join the SafeStyle crew and add horsepower to our growing Brand team, function and footprint.

We created the first range of stylish protective eyewear globally and now have 1100+ wholesale locations across a heap of market sectors, including tool, trade, workwear, safety, and optometrists.

Operating across Australia and New Zealand, you'll become part of the rapidly expanding SafeStyle Team.

Reporting to our Community Marketing Manager, you'll work closely with our Brand Team, Product Team, Executive Leadership Group, and across the business as a whole to deliver on our social media goals and objectives.

The ideal candidate will be high energy, love what they do, and a team player. We’re seeking a proactive Social Media Coordinator with experience in content creation, a deep understanding of social media platforms, and the ability to plan, shoot and bring concepts to life, while having a blast doing it, to help drive growth and elevate the SafeStyle brand.

Skills that make the wheels turn smoothly. As our new Social Media Coordinator, you’ll be tasked with delivering on Key Responsibilities. Additionally, you should have a solid understanding of the following (but not limited to):

• 3+ years of experience in social media management, preferably in the action sports, outdoor, or lifestyle industry
• Knowledge and passion of social media platforms, content trends, and audience engagement strategies.
• Exceptional writing and storytelling skills with a passion for brand voice and authenticity
• Experience with content creation, including photography, videography, and editing skills
• Understanding of ambassador and collaboration marketing and partnerships
• Proficiency in social media analytics and reporting
• Ability to work independently, manage multiple projects, and thrive in a fast-paced environment
• Organised with attention to detail
• Ability to work independently on a shoot or assignment
• You’ve got a creative mind and can back it up with smart strategy
• You understand brand & community, not just rack up views
• Comfortable working with people from all walks of life - the SafeStyle crew are hugely diverse in what they do and what they like from the worksite to the weekend
• A willingness to be in front of the camera and the face of the brand from time to time
• Aspirations to grow and learn with a rapidly expanding business and brand
• A passion for collaboration and a ‘one team one dream’ approach
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We know it's hard to tick all the boxes (so don't worry too much if you don't), but if you want to upgrade your status to full-blown legend, you’ll be around the points below:

• You’re a tradie (or get the culture)
• You’ve got experience growing brands online via socials – and you’ve got the portfolio to prove it
• You may come from a safety, surf, lifestyle, adventure, action sports, or hardware background (we’re sure there are others we haven’t thought of…)
• Background in the eyewear market
• You’re just as comfy filming on a worksite as you are at a Sunday sesh
• Editing? No sweat – you can chop up clips, add captions & keep it fresh anytime, anywhere…

Will include managing the following Key Responsibilities (but not limited to):

• Develop, execute and publish social media content that tells our story, entertains and educates our customers, and is true to the brand
• With the Community Marketing Manager, manage and grow SafeStyles' big 7 social media channels - Instagram, TikTok, Facebook, YouTube Shorts, Snapchat Spotlight, LinkedIn, and X
• Capture, curate, and schedule quality content, including photos, videos, and copywriting, to engage and inspire our customers, community, and the SafeStyle team
• Develop weekly, monthly and yearly plans around our global social media calendar
• Collaborate with our legends and brand ambassadors to amplify both our story and theirs
• Monitor and analyse social media performance using analytics tools, providing insights and recommendations for improvement
• Stay ahead of social media trends, platform updates, and industry best practices to keep SafeStyle at the forefront of the organic digital marketing game
• Engage with followers, responding to comments, messages, and mentions to build a strong brand community
• Work closely with all internal teams to ensure brand consistency and alignment across all digital campaigns and output
• Manage organic social campaigns, optimising for reach, engagement, and conversion.
• Assist with copywriting
• Actively identify emerging brand ambassadors and collaboration opportunities across our markets

Look, it can’t all be one-way, and we recognise this. So, we do our best to look after our fellow Legends with an attractive package with a few legendary perks:

• Becoming a certified “Legend”
• Attractive salary package (you’re worth it)
• Tools of Trade (Laptop & Phone if required)
• 4 weeks annual leave (because you deserve it)
• 10 sickies (ya dawg)
• 5 mental health days (it’s important)
• Friendly and fun Head Office work environment
• Commitment to environmental and humanities initiatives - giving back
• Awesome teammates (really, we like blowing our own trumpet, but you can be the judge…)
• Be part of a fast-growing brand with lots of opportunities for personal and professional growth as we continue to build out the business and brand in pursuit of being ‘the best’

Go on, get in there and apply: you've got to be in it to win it. Click the button below and apply with your CV and a cover letter that includes the following answers:

1. Why do you want to join SafeStyle?
2. What’s the difference between an average Social Media Coordinator and a brilliant one?
3. What’s your favourite social media platform and why?
4. What are the three things that are most important to you in a workplace?
5. Describe the best boss you’ve worked with. What part of their style did you love?
6. If you could be doing anything, anywhere, in the world right now, what would it be?