Introducing Keels: Built For Whatever Comes Next
Meet Keels - the rugged full-wrap built for whatever comes next.
Long, hard days on the worksite. Early starts on the water. Weekends that end with more dust on you than on the ute. Keels were made for people who take on adventures every day.
And they're arriving loud, and with style. The Keels bring two SafeStyle firsts with them: the first-ever Purple Mirrors that're here to stay, and a brand new Matte Tan frame colour.
Keels are Drop 01 of SafeStyle's Black Friday Cyber Monday.
Starting with a bang, with plenty more to come!
Let's show you everything behind the Keels.
Creating the Keels
The Keels were built to be full-on.
Here's what you get from the Keels...
Toughness. Comfort. Style.
The full-wrap style of the Keels, the high-strength polycarbonate frame and impact-resistant lens technology ensure true toughness, built to withstand the roughest daily use in the most demanding of worksite environments.
SafeStyle's HOLDFAST™ Fit has been built into the Keels, so they stay put in the toughest jobs and wildest adventures - and with maximum comfort.
Worksite or weekend. Keels were built for both.
Locked In When It Matters Most
Built for long, hard days on the worksite and serious weekend adventures, Keels combine four things that will outlast whatever you take on:
- Aggressive Full-Wrap Coverage. A rugged wraparound design that gives you wide, panoramic protection.
- HOLDFAST™ Fit System. Non-slip grip that keeps Keels locked in place through sweat, movement and long days that don't let up.
- Purpose-Built Extended Temples. Designed to work seamlessly with hard hats, helmets and ear muffs, for all-day comfort and a secure fit without the pressure points.
- Certified Protection. Certified to Australian safety standards, built to tackle the roughest conditions on site and off it.
A SafeStyle First: Purple Mirrors
For the first time ever in a full SafeStyle launch, we're dropping Purple Mirrors.
Yeah, it's a sick colour, but the key is that it performs to the same elite level as the SafeStyle polarised lens you already know and trust - cutting reflected glare off water, roads and metal, boosting contrast and keeping your focus sharp when the light is at its harshest.
The only difference is the look. The Purple Mirrors are bold, unmistakable, and unlike anything we've put out before.
Same elite performance. Iconic new purple.
Plus... keep your eyes peeled for more Purple Mirrors coming soon...
Brand New: Matte Tan With Brown Polarised
Keels also debuts a never-before-seen frame colour... Matte Tan.
It's earthy, it's versatile, and the black HOLDFAST™ grips contrast looks unreal. Try on a pair of Matte Tan Keels yourself and you'll be converted.
Matte Tan is also the only Keels colourway that comes with our Brown Polarised lens.
Brown Polarised cuts through glare and enhances contrast, which is exactly what you want when you're reading the water, spotting structure or tracking a fish in bright sun.
Brown Polarised Lenses and the brand new Matte Tan frame elevate the Keels to the next level. Both truly come into their own on the water and will elevate the Keels performance on your next adventure.
A frame built for the water, with the lens built for it too. If you spend your weekends on the boat, the jetty or the rocks, this is the pair.
Six Unique Keels Styles
Keels are dropping in Matte Black, Matte Graphite and the all-new Matte Tan, across five lens options - from Purple and Blue Mirrors for extreme brightness, to Grey and Brown Polarised for everyday glare, to Clear for low light and indoor work.
Check out the full selection of Keels pairs below:
- Keels Matte Black Frame Mirrors Purple Polarised Lens
- Keels Matte Black Frame Mirrors Blue Polarised Lens
- Keels Matte Tan Frame Brown Polarised Lens
- Keels Matte Black Frame Grey Polarised Lens
- Keels Matte Graphite Frame Grey Polarised Lens
- Keels Matte Graphite Frame Clear Lens
BFCM Drop 01
This year, SafeStyle Black Friday & Cyber Monday event is four drops across four dates - and it all kicks off with the Keels.
Drop 01 unlocks Thursday 12th November, with three more drops landing on 19th, 26th and 28th November. Each one unlocks something you won't find anywhere else, and once they're gone, they're gone.
Want first dibs on all the drops? SafeStylers on the list hear about every drop before it goes public.
Keels, From The Worksite To The Weekend
Rugged full-wrap coverage. Maximum SafeStyle comfort. A fit that stays locked in. Our first-ever Purple Mirrors and a Matte Tan frame built for the water.
There are stacks to get you excited about the Keels.
Keels are built for whatever comes next. Are you ready?
Get your pair today.
